#General News

Animmersion UK secures contract award to provide virtual solution for event cancellations

Animmersion UK has secured a contract with Invertek Drives Ltd, one of the leading innovators and manufacturers of variable frequency drives, to create immersive meeting spaces for global events cancelled due to the Covid pandemic.

Invertek Drives Ltd’s headquarters in Welshpool

Invertek, which is based at Welshpool, Powys, designs and manufactures Variable Frequency Drives (VFD’s) used to control electric motors in a wide range of commercial, industrial and energy-saving applications. The business exports over 90% of its products to more than 80 countries worldwide.

After the cancellation of physical events and exhibitions throughout the world, there is a requirement to provide an alternative way to connect with clients and showcase technology.

The development of Animmersion’s Virtual Interactive Event (VIE) service has been fast-tracked to overcome public health challenges and provide a new way for businesses to promote their products through virtual exhibition spaces and showrooms.

Utilising Animmersion’s proven technologies including online interactive maps and product explorers will allow Invertek to promote its business and products to multiple clients in any location. The company can deliver a comprehensive virtual event and remote presentation service tailored to individual client needs.

The service provides the opportunity to host live presentations and demonstrate products and services to multiple delegates who can interact in the space via a range of display solutions from desktop interaction to Virtual or Augmented Reality.

Through the integration of existing digital assets, such as 3D CAD data digitised brochures and video content, Animmersion can help companies provide an engaging and informative experience for their customers without the necessity to travel to meetings or exhibitions while ensuring a worthwhile interaction with the business and its products.

Nigel Evans, Marketing Manager at Invertek Drives Ltd, said: ‘The current pandemic has led to Invertek cancelling all our trade show activity this year so we were looking for an alternative platform in which to showcase our products, and the proposal from Animmersion ticked all the boxes! Invertek are extremely excited to be working with Animmersion on this innovative project.”

Samuel Harrison, Managing Director of Animmersion UK, said “The pandemic has forced many exhibition postponements and cancellations throughout the world, meaning that there is an urgent requirement for the provision of an alternative solution.

“Our VIE platform provides clients with the opportunity to promote their products and services interactively as if they were in an event environment, but all from a home setting.

“We are excited to be working with Invertek Drives Ltd, and we are committed to help drive forward their growth plans and investment in innovation.”

North East companies combine to digitise University Freshers’ week

Animmersion UK and Viral Effect have formed a new collaboration to help national consumer franchise businesses that support freshers’ week by addressing the social distancing challenge.

The two Middlesbrough companies joined forces when it became apparent that for major brands, supporting University freshers’ week with their traditional approach wasn’t going to be possible. One major franchise from the food sector is already on board with the programme and many more are actively involved.

The new alliance follows the development of Animmersion’s Virtual Interactive Events (VIE) service, which enables Viral Effect to support major brand clients with an online, on demand virtual freshers’ fayre experience that students can enjoy through PC, smart phone and tablet devices.

Launched at the start of the lockdown, VIE utilises Animmersion’s proven technologies, including real-time 3D pitching software, online interactive product explorers and VR/AR, to deliver a class-leading virtual event and remote presentation service tailored to individual client needs.

At a time when Universities and Colleges are restricted to the support that can be provided to traditional freshers’ week due to the COVID-19 outbreak, VIE provides a state-of-the-art solution to maximise franchisee brand awareness and student engagement.

Middlesbrough-based Viral Effect is a specialist B2C digital marketing agency working with local and national businesses managing their social media channels to create positive brand experiences for consumers. Established in 2012, the business has longstanding relationships with major UK franchises including Costa Coffee, Domino’s Pizza and Kaspa’s Desserts.

Samuel Harrison, Managing Director of Animmersion UK, said: “This exciting collaboration demonstrates how local businesses can combine key strengths to address event challenges through digital innovation. We’re confident that this will enable national brands to continue supporting University events and provide students with an interactive and engaging experience.”

James Pennington, CEO of Viral Effect, said “We are a fresh thinking and creative company, and we are really excited to be working alongside Animmersion on this new immersive experience which will lead the way in virtual fresher’s events, giving us the opportunity longer term to expand into wider locations.”

North East firms collaborate to bring immersive solutions to the healthcare sector

Animmersion UK and Onyx Health have formed a new collaboration that has been borne out of the Coronavirus pandemic lockdown.

The two North East companies are combining their expertise to support the application of immersive technology for the healthcare sector to enable professionals to continue to interact without personal contact or the need for non-essential travel.

The new alliance follows the fast-tracking of the development of Middlesbrough-based Animmersion’s Virtual Interactive Events (VIE) service, which will enable Onyx Health to form, partnerships with healthcare clients and target audiences to create custom virtual meeting spaces, including exhibitions stands and virtual showrooms.

Launched at the start of the lockdown, VIE utilises Animmersion’s proven technologies, including real-time 3D pitching software, online interactive product explorers and VR/AR, to deliver a class-leading virtual event and remote presentation service tailored to individual client needs.

At a time when face to face conferences and events are being postponed indefinitely and access to clinicians restricted due to the COVID-19 outbreak, VIE provides state-of-the-art solution educate and engage with healthcare professionals.

A specialist healthcare marketing communication agency, Newcastle-based Onyx Health has engaged with Animmersion to utilise the VIE concept to support clients in the life sciences, pharmaceutical and medical technologies markets.

Working entirely remotely, teams from the two companies are developing a targeted immersive product, tailored to the needs of the healthcare market.

Samuel Harrison, Managing Director of Animmersion UK, said: “Businesses are having to evolve quickly to new ways of working, including the application of new technologies and Onyx Health has been quick to identify how VIE can support clients in their marketplace. This new collaboration demonstrates that business and innovation can carry on, even in the toughest of times, and we are very much looking forward to a positive relationship with Onyx Health.”

Karen Winterhalter, Managing Director of Onyx Health, added “The COVID crisis has created seismic changes in the world of healthcare communications.

“Maintaining a business as usual agenda in the wake of the COVID-19 restrictions, inspired us to develop an innovative new solution to communicate and engage with our existing clients and targeted audiences. Animmersion’s inspired use of digital technology has helped us to create a unique immersive virtual learning experience that will bridge the communication gap in the sector.”

Animmersion launches Virtual Interactive Events technology to support business communications & exhibition industry

Animmersion UK has extended its technology services portfolio with the provision of immersive meeting spaces to overcome public health challenges and provide a new way for businesses to showcase their products and interact with potential customers.

In light of the current global COVID-19 health crisis, the North East England-based company has fast-tracked the development of its Virtual Interactive Events (VIE) service, which was being developed to support environmental issues by reducing business travel.

The company is extending its digital communication technologies to develop the VIE service, which enables partnerships with customers to create a custom virtual meeting spaces, including exhibitions stands and virtual showrooms.

Utilising Animmersion’s proven technologies including real-time 3D pitching software, online interactive maps and VR/AR, the company can deliver a comprehensive virtual event and remote presentation service tailored to individual client needs

The service provides the opportunity to host live presentations and demonstrate products and services to multiple delegates who can interact in the space via a range of display solutions from desktop interaction to Virtual or Augmented Reality.

Through the integration of existing digital assets, such as 3D CAD data and digital content such as animations, Animmersion can help companies provide an engaging and informative experience for their customers without the necessity to travel to meetings or exhibitions while ensuring a worthwhile interaction with the business and its products.

Samuel Harrison, Managing Director of Animmersion UK, said: “The COVID-19 global pandemic has changed how we look at the world and accelerated the development of opportunities for businesses to interact on a personal level without having to travel.

“With continual event postponements and cancellations, many organisations are now considering an alternative approach, which will form part of their future strategies to reduce non-essential travel for both health and environmental reasons.

“To support a fundamental shift in client communication we have developed our VIE service to allow businesses to engage with clients and prospects as if they were meeting at an exhibition, but all in a remote setting.

“This is an exciting digital revolution that very much supports the new ways we will all be working and communicating.”

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COVID 19 Update – A Message from our Managing Director

Animmersion UK | Augmented Reality Development | Logo

With measures to try and slow the spread of COVID-19 escalating around the world, organisations are focusing on balancing employee safety with maintaining their activities and continuing to serve their customers.

Animmersion moved to remote working for its full team on 16th March and continues to provide a business as usual service to its partners and customers. Our mission for the coming months is to support our customers in adapting to this changing environment and in preparing for a rapid recovery.

Digital media has long offered the opportunity to foster better communication and to engage audiences, whether delivered face to face or remotely. In these difficult times, digital communications assets such as animations, interactives software and immersive technology can add great value to your remote communications strategy.

Please contact us to arrange a call to help understand how to reduce the impact of COVID-19 on your business with digital media and maintain meaningful contact with customers.

We can help you to:

  • Create communications assets to inform, engage and educate remotely
  • Extract value from your existing digital assets and redeploy them online
  • Run online events and product demonstrations to broad audiences

Samuel Harrison, Managing Director

Animmersion UK | Augmented Reality Development | Logo

New Director Roles At Animmersion To Support Future Growth

Animmersion UK | Augmented Reality Development | Logo

Animmersion, the Middlesbrough-based visualisation and immersive technology company, has announced that co-founder Dominic Lusardi is taking on a new role in the business with fellow co-founder Samuel Harrison becoming Managing Director.

This will allow Dominic, who remains as a Director and major shareholder, further time to focus his future efforts in supporting the development of the growing digital cluster in the North East. Dominic is well known for his interest and commitment to the region and digital sector and this will become his primary focus.

In his role as Managing Director, Samuel will be supported by recently appointed Business Development Director Steve Carpenter to maintain the continued expansion of the business in its core UK and international markets.

Together Samuel and Dominic have established the business as one of the UK’s leading digital visualisation experts. With more than a decade’s experience in producing cutting edge, interactive, experience-driven solutions it operates in sectors including offshore energy, engineering and process as well as in the heritage and attractions market.

With a team of talented and experienced designers, artists and software engineers, Animmersion provides a range of animation, immersive virtual and augmented reality, holographic and interactive technologies to support customer projects.

Prior to co-founding Animmersion in 2006, Samuel was a Senior Virtual Reality Designer at Teesside University. He has been instrumental in the growth of Animmersion, managing key clients in the UK and United States alongside the implementation of new technology solutions and the skills development of the company’s workforce.

Samuel said: “We have built a talented and creative team at Animmersion and with the broad depth of skills and expertise across the team we are in a great position to continue our strong growth trajectory, both in our core markets and in the wider digital sector.

“As Managing Director, I will be maintaining the high levels of innovation and quality for which the company has gained its reputation, working with the team to secure new UK and international work and in continued collaboration with Dominic to strengthen our role as an influencer in the evolution of the digital sector in the region.”

Dominic said: “We have successfully established Animmersion in our target industries. Animmersion now has a very strong base for further growth at home and overseas. As a continuing major shareholder and Director I look forward to participating in Animmersion’s long-term growth and success.

“Looking forward, my focus will now be on working with other organisations and industry stakeholders, including supporting those that are earlier in their business development journey than Animmersion, and supporting the development of the wider digital sector in the region.”