Animation provides marketers with effective advertising solutions, due, in part, to their sheer memorability. Amongst other things, animated characters are instantly recognisable, and can become excellent advertising tools when associated with a brand or product.
Big corporations began to implement animations into their advertising campaigns a long time ago, but over time the technology has become more cost effective, meaning that smaller companies and organisations can reap the benefits.
Well-developed animations help your marketing campaign get noticed. On its most fundamental level, the movement and interactivity of an animation immediately grabs people’s attention, which is particularly useful at shows and events. In a crowded market, an intelligent piece of animation can stand out far more even than traditional video.
Of course, for an animation to work well, there has to be more to it than just movement and interactivity. There is nothing worse than an animation done for its own sake: merely bright colours and movement, with no underlying concept behind it.
In its simplest form, advertising involves generating attention for a product. The more attention the product receives, the more likely it is to be a success. Animations stand out, if only for the simple reason that they draw the eye. The fact that they’re inherently memorable works in a similar way to a well-crafted strapline. Therefore, when they become associated with a product or service, that brand also becomes memorable. The successful implementation of animations enables you to get noticed more quickly, and by more people than your competitors.
High quality animations will also help you create connections with customers. As we know, creating a rapport with your clients is vital for business success, and animations can be made to do just that.
Below are two key reasons why animations are proving valuable for an increasing number of small to medium-sized businesses:
- Animations have an innate ability to engage an audience. As a result, animated infographics have a multitude of uses – especially when you need to relay complex statistical and analytical information in an engaging way, without compromising on the details. Animated infographics can also be used to create connections with your employees, helping to relay training information more easily or to distribute new skills to your workforce.
- Animation in its traditional sense allows you to create characters that can be immediately recognised by your customers. They are instantly identifiable as representing your brand. Visual memory is generally long lasting; people remember faces long after names have faded. A style of animation associated with your brand can stick in the mind of your customers far longer than a sales message or a strapline. This can be particularly useful for when the business you’re working for isn’t suited to a more traditional video, where highly technical elements need to be explained, or where the service being offered doesn’t lend itself well to a live camera. Animations can also help you to focus your message.