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Events Industry: Responding to COVID19 & Learning to Adapt


The impact of COVD-19 has been drastic across several business sectors including building and running exhibitions and events.

Many stand builders and event organisers are using this opportunity to reflect on current business practices and how digital innovation can play an important role in minimising face to face communication for large scale events but at the same time unlocking new growth areas. Events should continue to focus on communication using technology to their advantage to deliver events beyond COVID-19.

A new research study from Events force shows that ‘45% of organisers have postponed, 27% have cancelled and another 25% are searching for solutions to move their events online’

In light of this, we have adopted an approach that has time and cost-saving benefits for visitors. We are bringing digital innovation technology to stand and expo organisers to provide value-added services through remote collaboration and interaction. We are certainly not saying that face to face interaction will not be happening in the future, but we are saying that digital innovation will be playing a far stronger role.

For over 10 years we have been providing organisations with visuals tools to communicate and enhance their products and services. Our virtual Interactive Events (VIE) has become an expansion and combination of our services to provide a platform to overcome current environmental issues. This extended solution provides stand builders and event organisers with a unique opportunity to broaden their value proposition and to support their clients in a new digital innovation age.

We would love to share more with you about our Virtual Interactive Events If you would like to chat about this platform you can get in touch with our Marketing Coordinator at marketing@animmersion.co.uk.

Animmersion’s VIE Demo

Animmersion secures Innovate UK to enhance development of immersive event technology

Animmersion UK has secured a government grant to support the further development of its Virtual Interactive Events (VIE) service, which is helping organisations overcome the suspension of physical exhibitions and conferences as a result of the COVID-19 pandemic and to manage uncertainty and risk when planning events going forward.

The Middlesbrough-based immersive technology company will utilise the funding to create additional features within its VIE platform, providing companies with custom virtual collaboration and meeting spaces, including exhibitions stands and virtual showrooms.

With the application of its existing proven technologies, including real-time 3D pitching software, online interactive maps and Virtual Reality (VR)/ Augmented Reality (AR), Animmersion can deliver a comprehensive virtual event and remote presentation service tailored to individual client needs.

These technologies are now equally as applicable online and remotely as they have been in face to face engagements, providing solutions that add value in all domains and ensuring that investment in high-end digital content is significantly de-risked.

The grant will enhance Animmersion’s continuing development of a range of immersive solutions such as a suite of interactive 3D tools, AR product demonstrators and VR collaborative spaces.

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the government. It has the purpose of driving productivity and economic growth by supporting businesses to develop and realise the potential of new ideas.

The grant scheme was introduced by Innovate UK to enable British businesses to apply for a share of up to £20 million to respond to new and urgent needs in UK and global communities during and following the pandemic.


Samuel Harrison, Managing Director of Animmersion UK, said: “Securing this grant from Innovate UK is a major endorsement of the potential of our Virtual Interactive Events service, which has significant application opportunities across multiple industries. With physical events cancelled, domestic and international travel reduced and social distancing becoming a cultural expectation, even when the distance is reduced, immersive and interactive technology can provide a solution.

“We are already seeing a positive reaction from a range of sectors to our VIE service, which is a collaboration of some of our existing immersive capabilities, coupled with new innovations, and am confident that with the support of this grant we will further enhance our offering to meet the requirements of a growing marketplace.”