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Animmersion UK secures new flagship office space to support growth into new markets and adapts to new ways of working

Animmersion UK, the Teesside-based digital visualisation specialist, has secured new office space in Middlesbrough’s landmark Boho Zone, after enjoying a signification surge in interest in their services with clients adapting to new ways of working, in response to coronavirus.

As a result of the pandemic and reacting to its clients’ requirements for immersive digital solutions, Animmersion is also adapting its business and the way its team deliver its technologies.

This has resulted in the need for a more flexible office space, providing the facility for the team to collaborate and work remotely in a new hybrid approach, allowing the business to grow further.

The company, which delivers its range of immersive technologies direct from its studio through a team of experienced designers, artists and software engineers, plans to create a new immersive technology demonstration area, featuring VR, AR and holographic technology, and a spacious new boardroom and break out spaces to welcome visitors.

The move represents another significant milestone for Animmersion and will accommodate its plans for accelerated growth.

The new studio and demo areas will help drive innovation by creating a space where teams can collaborate on solutions with colleagues and provide the opportunity for further expansion into additional markets and services.

Samuel Harrison, Managing Director of Animmersion UK, said “We are excited to relocate to our new office, which is adjacent to our existing office in Boho One.

This move gives us the opportunity to better use the space and to showcase the capabilities of our incredibly talented team. We have so much technology, which is all very visual, and the new demo area and showroom will be ideal platforms to bring our work to life.

“It’s been an incredibly dynamic time in the business, and we’re keen to continue the development of our innovative solutions embracing new ways of working. We have further plans to expand and to invest in the very best local digital talent. Our people are at the heart of what we do and how we work with our clients.”

“As one of the founding members of Tees Valley’s tech sector, it is also important for us to remain part of the Boho community. This new office space keeps us at the heart of the creative cluster alongside some of the UK’s most innovative businesses.”

Events Industry: Responding to COVID19 & Learning to Adapt


The impact of COVD-19 has been drastic across several business sectors including building and running exhibitions and events.

Many stand builders and event organisers are using this opportunity to reflect on current business practices and how digital innovation can play an important role in minimising face to face communication for large scale events but at the same time unlocking new growth areas. Events should continue to focus on communication using technology to their advantage to deliver events beyond COVID-19.

A new research study from Events force shows that ‘45% of organisers have postponed, 27% have cancelled and another 25% are searching for solutions to move their events online’

In light of this, we have adopted an approach that has time and cost-saving benefits for visitors. We are bringing digital innovation technology to stand and expo organisers to provide value-added services through remote collaboration and interaction. We are certainly not saying that face to face interaction will not be happening in the future, but we are saying that digital innovation will be playing a far stronger role.

For over 10 years we have been providing organisations with visuals tools to communicate and enhance their products and services. Our virtual Interactive Events (VIE) has become an expansion and combination of our services to provide a platform to overcome current environmental issues. This extended solution provides stand builders and event organisers with a unique opportunity to broaden their value proposition and to support their clients in a new digital innovation age.

We would love to share more with you about our Virtual Interactive Events If you would like to chat about this platform you can get in touch with our Marketing Coordinator at marketing@animmersion.co.uk.

Animmersion’s VIE Demo

Animmersion secures Innovate UK to enhance development of immersive event technology

Animmersion UK has secured a government grant to support the further development of its Virtual Interactive Events (VIE) service, which is helping organisations overcome the suspension of physical exhibitions and conferences as a result of the COVID-19 pandemic and to manage uncertainty and risk when planning events going forward.

The Middlesbrough-based immersive technology company will utilise the funding to create additional features within its VIE platform, providing companies with custom virtual collaboration and meeting spaces, including exhibitions stands and virtual showrooms.

With the application of its existing proven technologies, including real-time 3D pitching software, online interactive maps and Virtual Reality (VR)/ Augmented Reality (AR), Animmersion can deliver a comprehensive virtual event and remote presentation service tailored to individual client needs.

These technologies are now equally as applicable online and remotely as they have been in face to face engagements, providing solutions that add value in all domains and ensuring that investment in high-end digital content is significantly de-risked.

The grant will enhance Animmersion’s continuing development of a range of immersive solutions such as a suite of interactive 3D tools, AR product demonstrators and VR collaborative spaces.

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the government. It has the purpose of driving productivity and economic growth by supporting businesses to develop and realise the potential of new ideas.

The grant scheme was introduced by Innovate UK to enable British businesses to apply for a share of up to £20 million to respond to new and urgent needs in UK and global communities during and following the pandemic.


Samuel Harrison, Managing Director of Animmersion UK, said: “Securing this grant from Innovate UK is a major endorsement of the potential of our Virtual Interactive Events service, which has significant application opportunities across multiple industries. With physical events cancelled, domestic and international travel reduced and social distancing becoming a cultural expectation, even when the distance is reduced, immersive and interactive technology can provide a solution.

“We are already seeing a positive reaction from a range of sectors to our VIE service, which is a collaboration of some of our existing immersive capabilities, coupled with new innovations, and am confident that with the support of this grant we will further enhance our offering to meet the requirements of a growing marketplace.”