#General News

Animmersion celebrates its 12th birthday

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We are very proud to announce that this month Animmersion has turned 12. Founded by Dominic Lusardi and Sam Harrison, the business has experienced significant growth over the past decade as digital tools have become increasingly popular with a growing number of businesses.

Over the years we have catapulted from being purely an animation company to a complete full services interactive digital content company, to now be recognised as one of the leading companies of its kind throughout the country.

And the last couple of months, which has seen the appointment of two new members of staff coupled with a series of major contract wins, shows positive signs that we are firmly on track – if not well underway in exceeding – our ambitious growth plans.

We are extremely proud of everything we have achieved to date and we could not have done it all without the continued dedication of our very talented team. We would like to take this opportunity to thank them all for their hard work and look forward to what the future holds.

If you would like to know more information about our services, please call +44 (0)1642 688091 or email info@animmersion.co.uk.

How games can be helpful improving our real lives.

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While Game theory , and gamification of business apps is becoming increasingly part of the mainstream retail and business to business environment, for many people, playing video games is merely an enjoyable pastime.

According to the American Psychological Association, gaming can also  help to develop problem solving skills, and improve a range of other cognitive skills.

They compiled a list of 5 ways in which playing games can be beneficial in the real world and help develop widely applicable skills.

  • Helping us face challenges. Most video games have a challenging nature and overcoming said challenge is the object of the exercise. What’s true in game is true in real life, which is full of challenges, and learning to overcome them is an invaluable skill. To succeed in most modern games (with hundreds of hours of playing time) you have to be willing to commit the time, learn and apply strategies to reach the objectives. The theory that you need to practise for 1,000 hours to become truly skilled at any task is well accepted, and the ability to commit time and focus you attention is an invaluable skill.
  • Help to deal with stress. Fairly self-explanatory, but too much stress impedes not only our ability to work, but to live a full life as well. Games can relieve stress, and in some cases, they have been used to treat cases as severe as PTSD. Gaming is making inroads into healthcare, both mental and physical health, and so we predict it will, over time, loose the image of being a relatively sedentary and indolent activity.
  • Improve social skills. This might seem odd, but the in-game communities that are created online are one way for like minded individuals to socialise with one another. Augmented Reality games are especially effective at this, but all games are beneficial.  Again the image of gaming being a solitary experience will, we predict disappear over the next few years.
  • Improve multi-tasking. According to studies, playing Call of Duty, for example  allows people to more effectively handle auditory and visual distractions in the real world, without it affecting their workflow. What we learn for gaming, is being applied in the real world. In particular the lessons learned are being applied to auditory warning systems in, for example, the construction industry, and airlines. Allowing developers to streamline systems, and ensure important warning signals are harder to ignore.
  • Helping us when it comes to balancing work. In video games one often has a limit on how long you can take before you must have achieved a certain goal, and this is true of many situations in real life. Balancing our workflow and learning to compartmentalise tasks in order to get them done within a specific time frame, is a vital skill, and one that is honed by gaming.

Come Visit Animmersion at MTEX

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Are you attending the UK’s leading marketing technology event in March? If so, you need to head to stand 312 to find out more about our latest digital tools and immersive tech such as interactive displays, holographic and VR/AR and mixed reality displays solutions.

Held on the 21st and 22nd March at the Excel in London, MTEX – Marketing Technology Expo, is set to be this year’s must attend event for marketing professionals. With over 700 exhibitors, 500 seminars and 200 masterclasses, the event provides a key opportunity to see some of the newest technologies and services that are changing the landscape of the marketing world.

If you would like to see our innovative solutions first hand we will be showcasing our range of holograms as well as our impressive VR and interactive displays, most importantly demonstrating how these can be implemented and utilised by businesses to create a unique experience for both their customers and staff.

Our Dreamoc hologram display units will include our revolutionary HD3, a desktop solution that is used by some of the largest brands in the world, as well as POP3, a one-sided viewing unit that is ideal for a retail environment and XL3, a slim and sophisticatedly designed medium sized display unit.

If you would like to meet up at the event with one of our experts, please contact Jessica Williams at jwilliams@animmersion.co.uk.

Animmersion has been Shortlisted for a North East Business Award

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Animmersion is delighted to announce that we have been shortlisted for an Innovation Award at this year’s North East Business Awards.

The regional awards recognise business talent within the area and celebrates key achievements amongst individual companies. Animmersion has been shortlisted alongside two other companies and the winner of this prestigious award will be announced at a ceremony being held at the Olympia Building, Teesside on the 22nd March.

The purpose of the innovation award – sponsored by Teesside University – is to honour a leading company that has introduced an innovative product or service.

As a pioneering company we are constantly seeking new ways to breathe life into existing content in ways that is more engaging than traditional methods. One of our greatest innovations to date is the creation and development of a virtual construction game designed to support the training needs of existing personnel and entrants into the construction sector.

Our aim is to introduce immersive technology to businesses, not just as a ‘nice to have’ tool, but as a solution that adds real value. As such, our training solutions can ultimately lead to a reduction in costs for our clients and acts as a valuable platform of information that takes personnel through an immersive experience that couldn’t be done in the real world.

We would like to thank all of the team at Animmersion for their continued dedication and hard work and we look forward to the awards ceremony.

Introducing Our New Team Members

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We are delighted to welcome to the Animmersion team our latest two recruits, Claire Stockton and Andy Wilkin.

Claire steps into the role of Project Manager and will be responsible for scheduling all projects, as well as liaising with both clients and the team to ensure projects are consistently being delivered to the highest possible standards. Claire joins us having most recently worked at Phusion IM as a Business Support Manager. Impressively, Claire holds a masters in Multimedia Application and has a vast amount of experience in 3D Immersive environments.

Andy joins our team of 3D Developers possessing over 17 years’ experience in the field. Andy attended university with Animmersion’s business owners Dominic and Sam and has a BA Hons in Creative Visualisation. Since graduating Andy has worked for some impressive animation companies based down south including Glassworks, The Mill and Studio AKA where he has worked on projects for high end clients including the likes of Wrigleys and Audi.

The new appointments play an integral part in achieving Animmersions ambitious growth plans as we look to employ eight additional staff within the next year.

We would like to take this opportunity to welcome both Claire and Andy to the team and wish them the best of luck in their new roles.

Animmersion is Delivering a Workshop at HSE Congress 2018

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animmersionWe will be exhibiting at this year’s highly anticipated Health, Safety and Environmental (HSE) Congress on the 7th and 8th February at Four Seasons Hotel, Hampshire. The event provides an ideal opportunity for Animmersion to network with some of the UK’s leading HSE professionals and showcase our latest technologies that can streamline and improve training within businesses to significantly enhance workers safety.

With 20 solution providers and 15 speakers, the HSE Congress event boasts an engaging programme over the course of two days that will see a content-based platform of keynote speakers, panels, workshops and roundtables taking place. These will focus around topics including safety culture, behavioural safety, digital transformation and future technologies, as well as many more.

As such, our Managing Director, Dominic Lusardi and Studio Manager Andrew Liddell will be delivering a workshop to showcase our leading virtual reality technology, demonstrating how such solutions are becoming increasingly vital to facilitating workers safety. We also want businesses to think about the future technologies that are emerging and the great potential that they offer in terms of improving operational performance and safety, as well as reducing costs.

If you would like to meet up with Dominic at the event to discuss our leading digital visualisation solutions, please email dlusardi@animmersion.co.uk.