#General News

Our 2018 highlights

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2018 was an amazing year for us.

We travelled all around the world, but our biggest achievement came right here in the North East where we were involved in the Great Exhibition of the North.

From VR installations for wind turbines and virtual cranes, to the world’s largest mixed reality window, we had an amazing time being involved in what was truly spectacular event.

We watched the public interact with our DeepFrame at the Great North Museum – it’s not every day your family sees a Raptor running around by the T-Rex – and enjoyed seeing everyone’s face when they created their own Great North hologram. We were taken aback by just how well this was received.

As well as the incredible reactions from the public, we were honoured to meet HRH Prince William and Mark Carney, Head of the Bank of England, plus many more.

We also had the opportunity to present at the various locations around the exhibition.

On top of our involvement with the Great Exhibition of the North, our team worked on exciting projects for Unipress, Mueller and Durham Light Infantry.

Unipress came to us with a training issue – they simply didn’t have enough time to train apprentices and carry out refresher training sessions for current employees thanks to limited equipment.

Any downtime on a crane was a loss in efficiency and output for the business, however they still needed to ensure all employees’ training was current and to a high standard.

To combat this, we came up with a VR training solution, incorporating a physical replica of the control panel used by employees to operate the crane. We’re extremely proud of the service we provide to our clients and it is so rewarding when we receive testimonials from our clients, so we were delighted to receive this amazing feedback from Mueller, a leading manufacturer and marketer of products and services used in the transmission, distribution and measurement of water in North America.

We also created film and interactive content for Durham Light Infantry (DLI) to attract and engage their visitors, as well as providing historical information of DLI; helping to tell the story of infantry regiment of the British Army in existence from 1881 to 1968.

Moving into 2019, we expect to see a real shift in how heritage organisations operate and predict that more investment will be put into immersive technologies to engage with a younger generation.

Check Out Our DeepFrame One at the Great Exhibition of the North

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We are delighted to be headlining the country’s largest event of 2018 – The Great Exhibition of the North – with Animmersion’s unique revolutionary mixed-reality display, DeepFrame One.

The event – launched 22nd June – will feature a programme of exhibits, live performances, displays of innovation, new artworks and experiences packed into 80 days and spread across three hubs in the city of Newcastle. 

We are proud to be showcasing these experiences through the UK’s first DeepFrame One – invented by the Danish company Realfiction – which is set to change the way viewers see things. Merging the real and virtual world allows viewers to experience lifelike visuals never before seen without the use of traditional and immersive VR eyewear.

With a window like display, the DeepFrame One is the largest mixed-reality display of its kind and will be featuring in The Great Exhibition of the North for nine weeks across some of the exhibition’s key venues.  These include:

·        Eldon Square for two weeks showcasing how car showrooms could look int the future together with a Lego display that will include some of the most breath-taking visuals

·        The Hancock Museum for a further six weeks where an incredible raptor experience will take viewers into the prehistoric world together with a commissioned artist, Arcus Studios, that take the viewer on a journey through five hundred and seventy million years of Earth’s history, stopping off at the Paleozoic, Mesozoic and Cenozoic eras

·        The Sage Gateshead where the public will be invited to create their own immersive musical experience encompassing some of the North Easts best known landmarks.

As one of the most high-profile and visually stimulating events that the region has seen for some time, we are absolutely delighted to have been asked to be an integral part of this through the use of the DeepFrame One.

To find out more about the event, please click here.





Success Follows Since Exhibiting at MTEX 2018

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A couple of weeks has passed since we exhibited at the Marketing Technology Expo, MTEX in London, and we have been overwhelmed by the level of interest that we have received since showing our latest interactive displays, holographic and VR/AR and mixed reality display solutions, demonstrating the increasing demand for cutting edge digital tools.

It’s the first large scale expo that we have done of its type, whereby the event was not focused on a specific sector and was targeted at attracting a range of marketing professionals.

At the event itself, our Director Sam Harrison, held a seminar on the range of mixed reality solutions available advising how these can be applied across a multitude of sectors.  The world of technology is consistently moving forward and we understand that choosing between the right solution for your business and its needs – from augmented reality, virtual reality and mixed reality – is difficult.

With over 16 years’ experience in the industry and with a wealth of knowledge, Sam spoke passionately about the differences in such technologies and where these are best applied. Animmersion has been at the forefront of interactive digital content and emerging technologies for over a decade, which placed us in an ideal position to advise marketing professionals on the best solutions that will suit their business.

Each digital solution that we specialise in is suited for a different purpose, for example, our holograms are ideal to promote an offering in a truly unique way, whilst our VR technology offers an ideal training aide and AR can used as an informational tool.

On the stand itself our team spoke to a range of companies keen to take their businesses forward with the latest technologies and we generated a huge amount of interest in Animmersion’s touchscreen technologies and holograms that were demonstrated throughout the course of the event.

Since the event has such a great success for Animmersion, we have even booked up to exhibit next year and are very much gearing up for an even more successful show.

Click here to view a video from the event.

Animmersion celebrates its 12th birthday

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We are very proud to announce that this month Animmersion has turned 12. Founded by Dominic Lusardi and Sam Harrison, the business has experienced significant growth over the past decade as digital tools have become increasingly popular with a growing number of businesses.

Over the years we have catapulted from being purely an animation company to a complete full services interactive digital content company, to now be recognised as one of the leading companies of its kind throughout the country.

And the last couple of months, which has seen the appointment of two new members of staff coupled with a series of major contract wins, shows positive signs that we are firmly on track – if not well underway in exceeding – our ambitious growth plans.

We are extremely proud of everything we have achieved to date and we could not have done it all without the continued dedication of our very talented team. We would like to take this opportunity to thank them all for their hard work and look forward to what the future holds.

If you would like to know more information about our services, please call +44 (0)1642 688091 or email info@animmersion.co.uk.

How games can be helpful improving our real lives.

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While Game theory , and gamification of business apps is becoming increasingly part of the mainstream retail and business to business environment, for many people, playing video games is merely an enjoyable pastime.

According to the American Psychological Association, gaming can also  help to develop problem solving skills, and improve a range of other cognitive skills.

They compiled a list of 5 ways in which playing games can be beneficial in the real world and help develop widely applicable skills.

  • Helping us face challenges. Most video games have a challenging nature and overcoming said challenge is the object of the exercise. What’s true in game is true in real life, which is full of challenges, and learning to overcome them is an invaluable skill. To succeed in most modern games (with hundreds of hours of playing time) you have to be willing to commit the time, learn and apply strategies to reach the objectives. The theory that you need to practise for 1,000 hours to become truly skilled at any task is well accepted, and the ability to commit time and focus you attention is an invaluable skill.
  • Help to deal with stress. Fairly self-explanatory, but too much stress impedes not only our ability to work, but to live a full life as well. Games can relieve stress, and in some cases, they have been used to treat cases as severe as PTSD. Gaming is making inroads into healthcare, both mental and physical health, and so we predict it will, over time, loose the image of being a relatively sedentary and indolent activity.
  • Improve social skills. This might seem odd, but the in-game communities that are created online are one way for like minded individuals to socialise with one another. Augmented Reality games are especially effective at this, but all games are beneficial.  Again the image of gaming being a solitary experience will, we predict disappear over the next few years.
  • Improve multi-tasking. According to studies, playing Call of Duty, for example  allows people to more effectively handle auditory and visual distractions in the real world, without it affecting their workflow. What we learn for gaming, is being applied in the real world. In particular the lessons learned are being applied to auditory warning systems in, for example, the construction industry, and airlines. Allowing developers to streamline systems, and ensure important warning signals are harder to ignore.
  • Helping us when it comes to balancing work. In video games one often has a limit on how long you can take before you must have achieved a certain goal, and this is true of many situations in real life. Balancing our workflow and learning to compartmentalise tasks in order to get them done within a specific time frame, is a vital skill, and one that is honed by gaming.

Come Visit Animmersion at MTEX

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Are you attending the UK’s leading marketing technology event in March? If so, you need to head to stand 312 to find out more about our latest digital tools and immersive tech such as interactive displays, holographic and VR/AR and mixed reality displays solutions.

Held on the 21st and 22nd March at the Excel in London, MTEX – Marketing Technology Expo, is set to be this year’s must attend event for marketing professionals. With over 700 exhibitors, 500 seminars and 200 masterclasses, the event provides a key opportunity to see some of the newest technologies and services that are changing the landscape of the marketing world.

If you would like to see our innovative solutions first hand we will be showcasing our range of holograms as well as our impressive VR and interactive displays, most importantly demonstrating how these can be implemented and utilised by businesses to create a unique experience for both their customers and staff.

Our Dreamoc hologram display units will include our revolutionary HD3, a desktop solution that is used by some of the largest brands in the world, as well as POP3, a one-sided viewing unit that is ideal for a retail environment and XL3, a slim and sophisticatedly designed medium sized display unit.

If you would like to meet up at the event with one of our experts, please contact Jessica Williams at jwilliams@animmersion.co.uk.