The Augmented Reality industry is expended to swell over the coming years, and as a result, we can expect to see the technology becoming more and more mainstream. AR developers will drive the technology so that it will impact in many industries, and retail is no exception.
Online shopping has already made the process easier, and overlaying data onto the real world is another step-up. More and more different brands, producing different products, will find uses for Augmented Reality in their business.
Take, for example, buying beauty products.
Using AR, you could easily see how different shades of makeup would look on you, without having to go through the hassle of wiping layers off and re-applying them. As well as this, for anyone who may be self-conscious about trying on make-up in store, augmented reality allows one to do it from the comfort of your own home.
Another use would be buying furniture. Being able to instantly see whether, for example, a sofa will fit through the door, rather than finding out when it’s too late, removes some of the stress, as well as streamlining the purchasing experience. And even before making the purchase, you can use AR to visualise how various piece of furniture would look in your home, before making your mind up about which one to buy.
The same is true of clothes as well, with some shoe companies creating an app to let you try them on before you buy, albeit in the virtual domain.
Augmented reality is going to link well to the rise of wearable technology, and all us to interact with data on a physical level, fundamentally altering our relationship with information. Shopper will undoubtedly benefit from the onset of AR, and so will retailers, who should be excited about the potential boost in sales on offer.
As well as this, the experience will become more streamlined and personalised, which builds trust between consumers and retailers, which can be mutually beneficial for both parties.