Animmersion secures Innovate UK to enhance development of immersive event technology

Animmersion secures Innovate UK to enhance development of immersive event technology

Animmersion UK has secured a government grant to support the further development of its Virtual Interactive Events (VIE) service, which is helping organisations overcome the suspension of physical exhibitions and conferences as a result of the COVID-19 pandemic and to manage uncertainty and risk when planning events going forward.

The Middlesbrough-based immersive technology company will utilise the funding to create additional features within its VIE platform, providing companies with custom virtual collaboration and meeting spaces, including exhibitions stands and virtual showrooms.

With the application of its existing proven technologies, including real-time 3D pitching software, online interactive maps and Virtual Reality (VR)/ Augmented Reality (AR), Animmersion can deliver a comprehensive virtual event and remote presentation service tailored to individual client needs.

These technologies are now equally as applicable online and remotely as they have been in face to face engagements, providing solutions that add value in all domains and ensuring that investment in high-end digital content is significantly de-risked.

The grant will enhance Animmersion’s continuing development of a range of immersive solutions such as a suite of interactive 3D tools, AR product demonstrators and VR collaborative spaces.

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the government. It has the purpose of driving productivity and economic growth by supporting businesses to develop and realise the potential of new ideas.

The grant scheme was introduced by Innovate UK to enable British businesses to apply for a share of up to £20 million to respond to new and urgent needs in UK and global communities during and following the pandemic.


Samuel Harrison, Managing Director of Animmersion UK, said: “Securing this grant from Innovate UK is a major endorsement of the potential of our Virtual Interactive Events service, which has significant application opportunities across multiple industries. With physical events cancelled, domestic and international travel reduced and social distancing becoming a cultural expectation, even when the distance is reduced, immersive and interactive technology can provide a solution.

“We are already seeing a positive reaction from a range of sectors to our VIE service, which is a collaboration of some of our existing immersive capabilities, coupled with new innovations, and am confident that with the support of this grant we will further enhance our offering to meet the requirements of a growing marketplace.”