AI has clearly been identified as a technology promising huge potential for business, healthcare, education, finance and many other sectors. In fact, the International Data Corporation has suggested the expected global spending on AI systems to increase to around $79 billion by 2022 compared with around £36 billion today.
One of the most likely areas for the adoption of AI technology is that of mobile apps where it will have a significant impact on personalisation, smart features, convenience and overall user experience – and on adapting to users changing expectations and requirements.
So, how can AI actually improve mobile app development and user experience?
Firstly, by enhancing audience engagement. As user expectations increase, AI, through a highly interactive environment, will analyse user patterns and behaviour to provide an increasingly high quality, personalised, user-centric app experience. The greater the user engagement, the more successful the app is likely to be – the better the app experience, the greater the user engagement.
Secondly, by the increased automation of tasks that can be completed without human intervention. Contrary to some opinion, increased automation will not render human beings obsolete. People will still be required for their design and analysis input however AI technology is likely to support and improve their decision-making process.
Thirdly a unique and personalised user experience, and the ability to prioritise app features, will become the main driver of user engagement. Apps will provide more personal products and recommendations, and more information, based on the user’s preferences, contexts and types of interaction.
AI is considered to be one of the most important technologies in the mobile app industry today and it’s unlikely that its potential regarding mobile apps in the future will decrease.