Augmented reality continues to create unique opportunities to reach audiences and allow people to experience issues in fascinating new ways.
Singapore’s ArtScience Museum Clean Seas augmented reality experience, created by Singapore-based MeshMinds, allows audiences to immerse themselves in the challenge of tackling the marine litter problem by developing a virtual ocean featuring sea creatures made from plastic waste.
It appears that participants spend far longer on augmented reality experiences than they do on viewing static content and engage far more with the issue involved. Obviously, when the subject is as significant as that of plastic consumption, tracking engagement and impact is important.
Kay Vasey, Chief Connecting Officer of MeshMinds has stated that this increased time and engagement translates into people making conscious buying decisions and an intent to change their plastic consumption habits.
So, time spent virtually immersed in an issue can have an effect on consumer behaviour in the real world. Educational activities, programmes and exhibitions that send a clear message about the need to address environmental threats encourages visitors to take action.
Augmented reality continues to create unique opportunities to reach audiences and allow people to experience issues in fascinating new ways.
Singapore’s ArtScience Museum Clean Seas augmented reality experience, created by Singapore-based MeshMinds, allows audiences to immerse themselves in the challenge of tackling the marine litter problem by developing a virtual ocean featuring sea creatures made from plastic waste.
It appears that participants spend far longer on augmented reality experiences than they do on viewing static content and engage far more with the issue involved. Obviously, when the subject is as significant as that of plastic consumption, tracking engagement and impact is important.
Kay Vasey, Chief Connecting Officer of MeshMinds has stated that this increased time and engagement translates into people making conscious buying decisions and an intent to change their plastic consumption habits.
So, time spent virtually immersed in an issue can have an effect on consumer behaviour in the real world. Educational activities, programmes and exhibitions that send a clear message about the need to address environmental threats encourages visitors to take action.