Why do so many companies ignore the potential for interactivity at their exhibitions?

Why do so many companies ignore the potential for interactivity at their exhibitions?

There is still a slow take-off for interactivity for exhibitions and shows.

At last month’s Offshore Europe event we did a quick head count of the companies who were exhibiting.

About half of the exhibition stands had invested in flat-screen displays. While some were simply scrolling through static product images, a fair number had 3D animations.

However, very few were interactive, so very few visitors could select what they wanted to see – which we find hard to understand why. Software for navigable animations or called-up images, PDFs or animations is simple and inexpensive and it’s also what customers want.

We live in an age of television on demand, interactive websites, and apps; our audience is used to being able to get the information they want, when they want it.

So, instead of the usual type of animation, it’s always worth considering including interactivity to make your exhibition displays more engaging. It is easy to set up a system that defaults back to a standard animation when no one is using it.

The more engaging your display, the longer your customers and prospects will spend on your stand and the greater the chance you have of building a relationship with them.