Presentations; Medium, Message and Relevance

Presentations; Medium, Message and Relevance

Here’s an article with tips on how to do really good presentations on your products and services. If it’s true, then at best, the average attention span for a presentation is 7 – 10 minutes, so why is the average presentation over 20 minutes long?

http://www.mrmediatraining.com/2012/08/23/how-many-minutes-is-the-audiences-attention-span/

As with many things a successful presentation is a combination of the medium, the message and most importantly, relevance. Powerpoint almost always defaults to a linear structure, and there is nothing inherently wrong with that, but it doesn’t suit all messages, how often do you find your skipping slides due to a one size fits all presentation. To produce a successful, engaging presentation you need to use the right medium to communicate your message. That’s not always going to be Powerpoint, or Prezi. It might just be something different.