#Augmented Reality

Check Out Our DeepFrame One at the Great Exhibition of the North

Animersion UK | User Interface Development | Holograms Logo

We are delighted to be headlining the country’s largest event of 2018 – The Great Exhibition of the North – with Animmersion’s unique revolutionary mixed-reality display, DeepFrame One.

The event – launched 22nd June – will feature a programme of exhibits, live performances, displays of innovation, new artworks and experiences packed into 80 days and spread across three hubs in the city of Newcastle. 

We are proud to be showcasing these experiences through the UK’s first DeepFrame One – invented by the Danish company Realfiction – which is set to change the way viewers see things. Merging the real and virtual world allows viewers to experience lifelike visuals never before seen without the use of traditional and immersive VR eyewear.

With a window like display, the DeepFrame One is the largest mixed-reality display of its kind and will be featuring in The Great Exhibition of the North for nine weeks across some of the exhibition’s key venues.  These include:

·        Eldon Square for two weeks showcasing how car showrooms could look int the future together with a Lego display that will include some of the most breath-taking visuals

·        The Hancock Museum for a further six weeks where an incredible raptor experience will take viewers into the prehistoric world together with a commissioned artist, Arcus Studios, that take the viewer on a journey through five hundred and seventy million years of Earth’s history, stopping off at the Paleozoic, Mesozoic and Cenozoic eras

·        The Sage Gateshead where the public will be invited to create their own immersive musical experience encompassing some of the North Easts best known landmarks.

As one of the most high-profile and visually stimulating events that the region has seen for some time, we are absolutely delighted to have been asked to be an integral part of this through the use of the DeepFrame One.

To find out more about the event, please click here.

 

 

 

 

Are we Sims or like Neo in the Matrix?

Animersion UK | User Interface Development | Virtual reality logo

The concept of a simulation has been around for a long time. Using computers, we have been able to predict how certain series of events may play out, using simulations, which has the benefit of being pretty much risk free in the real world, at worst, they waste a bit of power.

But with the international success of the movie The Matrix, and of course the amazing ‘Ready  Player One’ a new idea, that we ourselves could be living inside a computer simulation, has been thrust forward, with some very high profile exponents – according to Elon Musk

“The strongest argument for us probably being in a simulation I think is the following,” Musk said. “40 years ago we had Pong. Two rectangles and a dot. That’s where we were.”

“Now 40 years later we have photorealistic, 3D simulations with millions of people playing simultaneously and it’s getting better every year. And soon we’ll have virtual reality, we’ll have augmented reality.”

“If you assume any rate of improvement at all, then the games will become indistinguishable from reality, just indistinguishable.”

When you consider the developments in VR and AR, is it impossible to believe that one day both VR and AR – combined with haptics – will become indistinguishable from reality? If so, then statistically it is likely that this has in fact already happened, and we are indeed living within it.

Whether Musk is right or not, we would probably never know, what is more interesting, we believe, is what sort of simulation is the most likely?

There are a two main different prospects, both of which have been championed by different thinkers. The two kinds of simulation we will be talking about are the kind proposed in Nick Bostrom’s now famous Simulation Argument (2003), which is available online, and the Neural Simulations proposed by Barry Dainton in his piece “On Singularities and Simulations.”(2012)

Bostrom proposes something he calls an “ancestor simulation” which involves our descendants using their super powerful computers to simulate consciousness within a machine. From there, they would simulate humanity’s history, complete with their ancestors, all of who would be fully conscious beings, but would exist in a computer like in The Sims video game, rather than a brain.

The other kind of simulation is more like what we see in the movie The Matrix, where we are plugged into something that makes us think we are living a certain life, with certain memories. Our own consciousness would be saved on a back-up, ready to be re-installed at a moment’s notice. Put simply, it is a controlled hallucination, where we think we are someone else, and have all their memories instead of our own.

Both of these ideas have their positives and negatives. To create an ancestor simulation requires that we be able to create consciousness in a machine. Philosophy of the mind has a huge body of literature, but what is clear is that people disagree as to whether consciousness can exist outside a human brain or not. A neural simulation doesn’t have this problem. But, it is a lot harder to successfully manipulate consciousness to the sufficient degree that one might think. But if Musk is right, then despite it being featured in a blockbuster movie, we think it is the most likely.

For more information about this, and in order to make up your own mind about which option is more likely, we thoroughly recommend you seek out the work of the two philosophers we have discussed.

The Simulation Hypothesis by Nick Bostrom is available free online, and Barry Dainton’s On Singularities and Simulations was published in the Journal of Consciousness Studies in 2012.

Bibliography
Bostrom, N, Are You Living in a Computer Simulation?, Philosophical Quarterly, Vol. 53, NO. 211, pp. 243 – 255, 2003
Dainton, B, On Singularities and Simulations, Journal of Consciousness Studies, 2012

Augmented Reality can take the uncertainty out of shopping.

Animersion UK | User Interface Development | Virtual reality logo

The Augmented Reality industry is expended to swell over the coming years, and as a result, we can expect to see the technology becoming more and more mainstream. AR developers will drive the technology so that it will impact in many industries, and retail is no exception.

Online shopping has already made the process easier, and overlaying data onto the real world is another step-up. More and more different brands, producing different products, will find uses for Augmented Reality in their business.

Take, for example, buying beauty products.

Using AR, you could easily see how different shades of makeup would look on you, without having to go through the hassle of wiping layers off and re-applying them. As well as this, for anyone who may be self-conscious about trying on make-up in store, augmented reality allows one to do it from the comfort of your own home.

Another use would be buying furniture. Being able to instantly see whether, for example, a sofa will fit through the door, rather than finding out when it’s too late, removes some of the stress, as well as streamlining the purchasing experience. And even before making the purchase, you can use AR to visualise how various piece of furniture would look in your home, before making your mind up about which one to buy.

The same is true of clothes as well, with some shoe companies creating an app to let you try them on before you buy, albeit in the virtual domain.

Augmented reality is going to link well to the rise of wearable technology, and all us to interact with data on a physical level, fundamentally altering our relationship with information. Shopper will undoubtedly benefit from the onset of AR, and so will retailers, who should be excited about the potential boost in sales on offer.

As well as this, the experience will become more streamlined and personalised, which builds trust between consumers and retailers, which can be mutually beneficial for both parties.

AR and dining – how Augmented reality will improve our eating experiences.

Animersion UK | App Development | Logo

Going out for a meal is a very popular activity, and yet, up till now, has largely avoided the opportunities presented by Augmented Reality.

But this is changing rapidly, and to that end, we have compiled a list of areas in which the advent of virtual and augmented reality technology is going to impact.

For a start there are many unknown factors that we consider when picking where to eat, whether it is child-friendly, for example. Traditionally, Googling the website and reading some online reviews might have been sufficient, but with AR technology, this information is even easier to find.

Apps are being developed to give you an immediate list of restaurants local to your area, delivering a greater understanding of the options available to you. Using GPS technology and your phones camera, the information can then be simply overlaid onto the real world, providing you with instant information about local eateries.

The technology also exists that allows you to actually visualise the meal in 3D before you order it. Given that the aesthetics of a meal has a signficiant impact on the overall experience, this seems like an excellent way to ensure your dining experience is a good as possible. The amount of information your brain takes in visually is astounding, and visualising the meal before it arrives is a great way to decide if you want it or not. There is also the suggestion that this kind of technology can make the service process more efficient, especially if the restaurant is short staffed.

Augmented reality also allows for the possibility of allergy information to be overlaid over dishes, so as to help avoid any accidental ingestion. This adds a level of convenience to a process that is often made quite difficult due to the relative incomprehensibility of food labels, imagine this integrated into the shopping experience, selection of produce by those with allergies could become much easier.

Finally, Augmented Reality provides a great opportunity for advertisers, providing an easy way to get their brands exposed to a large audience. Bringing the menu to life is an excellent way for marketers to entice customers towards their products.

Animmersion to Host Exclusive Event Launching Digital Technology Firsts

Animersion UK | Hologram Development | Holograms Logo

We are delighted to announce we will be hosting an event on the 23rd and 24th of January that will see Animmersion premiere the largest mixed reality display ever designed.

Hosted alongside the manufacturers, RealFiction of Denmark, the event is a UK and European first and will see the official launch of a new mixed reality display – known as DeepFrame – together with a brand-new 3D hologram exhibition – the Dreamoc Diamond.

Both DeepFrame and Dreamoc Diamond will be launched in front of a UK audience made up of many of the world’s highest profile brands across retail, design and manufacturing.

Unique to the industry, DeepFrame presents living images as a virtual layer overlaid on real world visuals, in any size and distance, using filmed or 3D animated content in full colour and at 4K resolution. The Dreamoc Diamond is a large and elegant unit that allows real objects and 3D holographic images to be blended together and experienced from all four sides of the display simultaneously.

As one of the Realfictions chosen partners, supplying to clients across the globe, Animmersion is delighted that the DeepFrame and Dreamoc products are to be premiered at our very own exclusive event.  This follows a very successful US launch – earlier this month – at the global consumer electronics show CES 2018 in Las Vegas with both Animmersion and RealFiction present at this event.

Alongside the launch of these two products, we will also be showcasing our current mixed reality displays, super-size 3D holographic displays, VR/AR technologies and Interactive digital presentations systems to both key and prospective clients. Designed to provide an insight into all our latest cutting-edge digital visualisation products and services, the event will showcase to the many visitors attending just how the latest digital visualisation solutions can enhance their business offering and where their use is most appropriate.

As well as offering the opportunity for attendees to try the technology for themselves the Animmersion team will also be on hand to answer any questions on the latest technology to hit the digital visualisation market and how content can be created for it.

Exclusive European Launch of the World’s Largest Mixed Reality Display

Animersion UK | Hologram Development | Holograms Logo

We are hosting an exclusive two-day event to premiere the largest mixed reality display ever designed.

The event has attracted an array of high profile retailers, designers and manufacturers from across Europe and will be co-hosted by RealFiction of Denmark – a leading global manufacturer of mixed reality solutions.

To be held in Central London on the 23rd and 24th of January, the event – a UK and European first – is primarily to launch two products.

The first is the Dreamoc Diamond, a large new 3D holographic display which boasts 360-degree visibility, allowing it to act as focal point and centrepiece for exhibitions and displays.

Designed and developed in collaboration with Danish designer Steffen Schmelling, the Diamond allows real objects and 3D holographic images to be blended together and has been expressly designed for exhibition and event use across a range of industrial sectors including automotive – but to function equally well for point-of-sale promotion efforts in shopping and retail situations.

The second new product is DeepFrame, the world’s largest mixed reality display, newly designed by RealFiction. DeepFrame enables viewers to experience breathtaking images and animations as a virtual layer on top of the real world. Its game-changing capability is the ability to produce visualisations of any size, depth or distance, for example allowing a bridge or a castle to be superimposed on a real cityscape, or dinosaurs to roam across real galleries or gardens.

The US launch took place last week at the global consumer electronics show CES 2018 in Las Vegas with both Animmersion and RealFiction directors present.

Speaking about the launch, Dominic Lusardi, Managing Director of Teesside based Animmersion UK said:

“We are delighted to be hosting this event to show industry professionals how they can use the latest innovative solutions to enhance their business offering. The Diamond offers a real wow-factor. In a retail setting, for example, users can show flowing animations evaporating from a real perfume bottle – or highlight the intricate features of large products like designer furniture or cars, or anything else that takes the imagination.”

To accompany the launch of the holographic and mixed reality products, the event will also feature other digital tools, including Augmented Reality (AR) and Virtual Reality (VR), so that delegates can see the new products at first hand, but also compare them with other digital tools.
Dominic said:

“The ability to compare is important – often these technologies work best in combination – so it is important to us that our clients understand what is new, but also how to combine new tools with existing ones in order to fulfil their individual needs.”

Established in 2006, Animmersion is one of the country’s leading designers and suppliers of digital tools – dashboards, user interfaces, apps and animations – and work across a number of sectors including offshore & subsea, energy, process industries, engineering, construction, defence and retail.

For more information contact:
Ian Robson
Animmersion UK
01642 688091