#animation

Why should small businesses use Animations

Animersion UK | Hologram Development | Animation Logo

Animation provides marketers with effective advertising solutions, due, in part, to their sheer memorability. Amongst other things, animated characters are instantly recognisable, and can become excellent advertising tools when associated with a brand or product.

Big corporations began to implement animations into their advertising campaigns a long time ago, but over time the technology has become more cost effective, meaning that smaller companies and organisations can reap the benefits.

Well-developed animations help your marketing campaign get noticed. On its most fundamental level, the movement and interactivity of an animation immediately grabs people’s attention, which is particularly useful at shows and events. In a crowded market, an intelligent piece of animation can stand out far more even than traditional video.

Of course, for an animation to work well, there has to be more to it than just movement and interactivity. There is nothing worse than an animation done for its own sake: merely bright colours and movement, with no underlying concept behind it.

In its simplest form, advertising involves generating attention for a product. The more attention the product receives, the more likely it is to be a success. Animations stand out, if only for the simple reason that they draw the eye. The fact that they’re inherently memorable works in a similar way to a well-crafted strapline. Therefore, when they become associated with a product or service, that brand also becomes memorable. The successful implementation of animations enables you to get noticed more quickly, and by more people than your competitors.

High quality animations will also help you create connections with customers. As we know, creating a rapport with your clients is vital for business success, and animations can be made to do just that.

Below are two key reasons why animations are proving valuable for an increasing number of small to medium-sized businesses:

  • Animations have an innate ability to engage an audience. As a result, animated infographics have a multitude of uses – especially when you need to relay complex statistical and analytical information in an engaging way, without compromising on the details. Animated infographics can also be used to create connections with your employees, helping to relay training information more easily or to distribute new skills to your workforce.
  • Animation in its traditional sense allows you to create characters that can be immediately recognised by your customers. They are instantly identifiable as representing your brand. Visual memory is generally long lasting; people remember faces long after names have faded. A style of animation associated with your brand can stick in the mind of your customers far longer than a sales message or a strapline. This can be particularly useful for when the business you’re working for isn’t suited to a more traditional video, where highly technical elements need to be explained, or where the service being offered doesn’t lend itself well to a live camera. Animations can also help you to focus your message.

Animations need to be faulty. Yes, really.

Animersion UK | Hologram Development | Animation Logo

Many engineering companies are wondering what else they can do with in-house data like the CAD information they create when designing or building products.

One answer is to make 3D animations for a whole range of uses such as sales or marketing, digital product manuals for customers, or in-house training and e-learning purposes.

Several companies have now started to do this – either by using the inbuilt animation tools within their software or by buying commercially available software packages that translate CAD into 3D images that can then be animated. Software packages like these are readily available, not that expensive and often very good at what they do.

But engineers beware. There are some things that you need to know when getting creative in this way. Things about the human mind and how it works – not the kind of stuff that you’d normally consider.

Why do you need to do this?

Well, the interesting thing is that using precise CAD data with precise linear animation can actually make animations look false. The human mind sees it all as just too perfect – and therefore artificial – and our minds become less interested and engaged.

Perfect angles and lines can subliminally offend perspectives. The human mind isn’t used to perfection and doesn’t really accept it when it sees it – and that’s why professional animators deliberately introduce subtle faults.

For example, they sometimes stage images to make sure that screws are not perfectly aligned. They might also add other barely perceivable imperfections – like little pieces of dirt or dust. A tiny dent here and a small scratch there – and the human mind sees the image as far more “real”.

Cunning, but what else do they get up to?

Another trick that animators use is to ensure that lighting is “professionally achieved”. In other words, they will manipulate both variance and colour to enhance the materials in subtle ways that both involve and please the human mind.

Deliberately put flaws into engineering data – what’s the result of this madness?

It’s really very simple. Animators know that by doing this they are presenting images and animations that our minds find far more acceptable, engaging and convincing – and after all, isn’t that exactly what you want for your product?

So, listen up out there – perfect animations require deliberate faults. Clear?

HR & training: how to maximize learning on an auditable basis

Animersion UK | Hologram Development | Animation Logo

People learn in different ways. Some like to watch, others prefer to read and some learn best by listening. And some just don’t get it at all unless they can interact with the product or process – they actually have to do it in order to absorb the information.

Take lectures. Even with an exceptional lecturer, a long session can become boring and attention begins to drift. Hence the need, from time to time, to draw attention back by making the audience participate, rather than just listen. Better still, if they have to select the right answer from a number of options, they really have to think about which is best – and this fully engages the mind. You can see the effect on peoples faces – “Oh, I have to do something, I’d better pay attention”.

When it comes to training, industrialists may think that they are ahead of other sectors – but there are examples of excellence everywhere. For example, in the medical world, trainee doctors and nurses aren’t let loose on patients unless they pass a range of stringent, formal, observed tests on how to perform medical procedures.

These are done in a realistic setting, scrutinised by eagle-eyed senior consultants who will not pass the pupil unless they do the test in the right order and exactly the right way. Its very expensive – with high fail rates and mandatory re-sits required.

So immersive simulations tools (interactive animations) were developed to allow students to learn these procedures remotely, in advance, 24/7, from anywhere in the world. Sometimes they’re not even allowed to try the live procedure unless they perform well with the simulation. Result: a far higher first time pass rate, happier students – and less cost.

These products deliberately approached the subject from several angles – including step-sorter tests (put the operational steps in the correct order), immersive simulations and randomised quizzes – a multiple approach that ensured that we got the training across with maximum re-inforcement.

Better still, when embedded on a learning platform with individual student ID, you can track which trainees accessed the tools, how often, how well they scored – or trigger the issue of automated “you are now ready to take the formal training course” messages.

So, industrialists, take a tip from the public sector. Interactive tools can improve the quality of learning, minimise fail-rates, cut costs – and provide an audit trail, too.

Innovative Subsea 3D animation for Magma Global

Animersion UK | Hologram Development | Animation Logo

We recently developed an animation for Magma Global to showcase the company’s new m-pipe® carbon fibre composite pipe technology – a flexible subsea pipe that uses advanced materials and an automated 3D printing process in order to reduce cost and risk for subsea risers, jumpers and intervention.

We were challenged both technically and creatively to produce an aesthetically pleasing visual to highlight the product’s key benefits of light weight, strength and corrosion resistance – so we took time at the beginning of the project to study and fully understand its technical functionality, which proved vital in creating an accurate representation of the behaviour of m-pipe® in the offshore sea conditions shown in the animation.

Storm clouds and rough seas provided a contrast with the vibrant colours that usually define one of our animations, so we needed to develop some alternate rendering and post-production workflows that were effective in allowing Magma to demonstrate the product’s ability to operate safely in harsh offshore environments.

The Magma m-pipe® animation turned out to be one of the most challenging but rewarding projects that we have worked on in recent months and we are confident that it will prove to be a successful explanation of the benefits and subsea applications of m-pipe®!

3D animation for Analox Military Systems

Animmersion have provided Analox Military Systems with an animation demonstrating the importance of atmospheric monitoring equipment as a critical life support system in subsea vessels such as submarines.

Analox Military Systems are based in Stokesley, North Yorkshire. They design, manufacture and sell specialist gas detection equipment used by military organisations across the world.

The animation has been shown at exhibitions including DSEI in London, Pacific 2015 in Sydney and SAMAP in Den Helder. The presentation is also used during training sessions. Vicky Pigg, Sales and Marketing Director at Analox Military Systems said:

“The presentation Animmersion created for us is highly detailed and is a great way of showing distributors, customers and prospects how our gas monitoring solutions are used in submarines.”

Animmersion has a strong relationship with Analox Military Systems, having previously provided them with a 3D hologram system for their reception area and are now also investigating how the company can use virtual reality in their business.

The submarine presentation is available to view on the Analox Military Systems website  at www.analoxmilitarysystems.co.uk

 

Interactive animation for Hager

Animersion UK | Hologram Development | Animation Logo

Hager supplies electrical installation solutions for residential, commercial and industrial buildings. The company needed an animation to showcase a product, with the user then able to select from a series of short video clips depicting individual aspects.
The result was a slick product presentation system that also works on mobile devices – and cost-effective too, due to innovative re-use of some existing video footage.

Click here to see the animation